
I knew when he shared the news with us that it wasn’t going to be good. It was one of those renal/glandular cancers that sounded hard to get at, and he wouldn’t get too into detail about the situation. Nevertheless, he sounded optimistic about his diagnosis, I hoped that it might have been beatable, and if anyone could beat it… it was MCA with The Beastie Boys behind him. You see, this wasn’t the same MCA we were used to. Over the years, Adam Yauch and the Beasties had grown from hormonal teenage horndogs to mature, responsible grown men, philanthropists, activists, and most of all, musicians. Although it meant never having the chance to hear “Girls” live in person, it was pretty spectacular to watch these kids grow into men.
On top of all that, no matter the direction their group went in over the years, one thing stood out clearer than anything else… these kids were GREAT at making music. All KINDS of music. From rock to hip hop to even country… from handling their own styling at all times while directing and producing their own legendary videos… Beasties did it all. Before all of you were doing it or even knew what doing it was. Shit. Most of you weren’t even alive. But I’m sure you know what it is.
The loss of MCA is bigger than just Hip Hop. We have lost a legend in the game as a whole, and more importantly…. we have lost a great human being. A perfect example of what music, positive changes and uplifting influences can do to a mans life. I send my condolences to his Wife and Daughter, his parteners in Crime Ad Rock and Mike D… and most importantly, his family. My friend Johnbook really said it best with his obituary of Adam, which I’ve posted below for you to review. In depth and articulate as usual, its a great insight to a great man who left us way too early. You should give it a read, go play some Beastie Boys… and respect a legend.
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Every single opening line of MCA from EVERY SINGLE BEASTIE BOYS SONG EVER:

When rumors were going around on Twitter about the passing of Adam Yauch, it was just a matter of an official word and clarification. I knew he had been battling cancer for a long time, and like a lot of people, I did not want it to be true. Then there was a report from Billboard saying it was a “false report”, but then one Tweet indicated that a person close to the group made the announcement on Facebook. Everyone wanted to know the truth, and with one post from TMZ‘s Harvey Levin, it was now officially. Yauch was 47 years old.
A lot of people have and will make comments about him, his music, and the influence he had on their lives, but one comment that had stood out was one in my Twitter timeline, which stated that it’s hard to deal with a middle-aged hip-hop. It’s not so much the music or the community of fans, but the people who are dying, and all of us who were raised on the music for years and decades.
The Beastie Boys were unique identities. When they were a goofy punk/hardcore band from New York City, very few people outside of their circles heard about them. Those that did loved their energy. My introduction to their music was not that first demo, but through a review in a cassette fanzine called Bang Zoom, within a record review section that covered “Cooky Pus”. It seemed goofy: nothing but a funky new wave song with a prank phone call, and yet I thought this was great. Next time I heard from them was with “She’s On It”, which was cool too as it combined rap music with a bit of hard rock. I love hard rock and heavy metal, the video made it out to look like they were a part of a new beach blanket bingo party, so what was there not to like? Yet from a lot of critics, and keep in mind that there was no sense of “hip-hop journalism” in 1986, they were a joke, a trend, a bunch of drunken frat boys ready to get drunk and get ladies pregnant. Their interviews and public personas didn’t fix that, for they were a mirror of a good portion of their fans.Licensed To Ill was released and people went crazy. Rap music had been “official” for seven years, but the Beastie Boys helped push the music to the mainstream. No one talked about “community” or “keeping it real”, it was always that music from New York, even though by 1986 it had been spread across the United States, England, and Japan. It was still “rap music”, and you had to seek and find it. There weren’t guidelines, other than “sounds good? I’ll buy it. Doesn’t sound good. I will not buy it.” No one had a measuring stick that was used as a guideline, and a lot of times people bought music blindly. It may not have been good, but it may take time to absorb.
The Beastie Boys were pushed because they were viewed as “white boys”, and that was viewed as a takeover or an invasion, as in “what in the fuck do these white kids think they’re doing?” They might not have sounded like Melle Mel, LL Cool J, or Kurtis Blow, nor were they trying to emulate them 100%. These were three Jewish men whose flows represented their backgrounds, experiences, and neighborhoods, along with a respect for the music they would eventually embrace. Some wondered why these punk/hardcore kids were moving over into a new territory, and maybe they were. Yet they were not the first to do so. People were shocked when Deborah Harry of Blondie told everyone aboutFab 5 Freddy in “Rapture”, or someone like Ian Dury telling people about his “rhythm stick”, or Captain Sensible talking “Wot”. However, they weren’t considered real “rap music”, just mere knock-offs, imitators, or someone trying to take a taste but… what made the Beastie Boys different? Full length songs, full stories, personas people could embrace, and of course, the promotional push fromDef Jam, who had financial backing from Columbia Records. For all intents and purposes, this meant anyone on Def Jam could have the same push as Michael Jackson‘s Thriller, Journey‘s Escape, REO Speedwagon‘s Hi-Infidelity, and TotoIV. They were not the first rappers to have major label backing, you can go toKurtis Blow for that one, but they were the first to catch attention for who they were and what they were doing. People listened, and a lot of people hated them. However, there were those who loved and embraced what they did, despite some of the buffoonery they might have projected to the public (and themselves).
Then there was a break. News came out that the Beastie Boys had a dispute with Def Jam head Russell Simmons, Simmons wanted and demanded a new album as part of his contract with them, but the Beastie Boys wanted freedom and obtained it when they were signed on the opposite coast by Capitol Records. It was a war, because a second album by a group who had one of the biggest selling albums of the year can prove to be prime business. Then “Hey Ladies” was released as a single, and some were baffled. How come these guys are making disco music? The video had a heavy disco vibe, and it seemed very few were ready for something different. People wanted Licensed For More Illin’. Some of the first reviews of Paul’s Boutique were quite good, in fact that is what lead the album to be immediately be called a “critic’s darling”. Licensed To Ill initially sold 4 million copies, or “quadruple platinum” in the United States. Paul’s Boutique sold a nice 500,000, which is an immediate Gold in the U.S., but the public couldn’t figure it out. Where’s “Paul Revere”? Fans wanted to party for their right to fight again, but there was none of that. The raps were different, the stories complex, and yet if they truly listened, it was pretty much a continuation of what they had done on Licensed To Ill. Did The Dust Brothers‘ production really force people to go “what the fuck is this shit?” If so, it worked. Selling 500,000 copies was now considered a failure compared to selling 4M for their debut. The group had intended on doing a few shows on the West Coast in support of Paul’s Boutique but when sales came to a crawl, they decided to cancel all of their plans, but not without doing a few shows in Los Angeles, which were filmed and documented, some of the footage was used in their video for “Shadrach”.
That lead to people wondering if the group had what it takes to be worthy of a contract, worthy of being a group. Were they truly a one-hit wonder? Yet those who loved and embraced Paul’s Boutique from the start knew it was the start of the next level, at the dawn of a new decade of what would hopefully be more incredible music. The production used samples in a way that had not been doing actively, and came off like the perfect flip side to Prince Paul‘s production on De La Soul‘s 3 Feet High And Rising. For a generation of Beastie Boys fans, Paul’s Boutique became the alpha and omega, not thinking it was THE core of rap music, but a great place to start or fall back on when one needed a boost in creativity and inspiration. It would take the release of their third album, 1992′s Check Your Head, for others to embrace Paul’s Boutique, and that would mark a rebirth in the group which didn’t stop for 20 years.
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